Tag Archives: YouTube

DIY Video Production

Production Directorate Managing Director Jonathan Smith was recently interviewed by music & social media guru Dan Maierle about getting good video results on a budget.   The column is aimed for aspiring music artists, but it has some useful observations for anyone looking to get sharp results.

Check out An Artists’ Guide to Video Production: 5 Questions for a Pro at Music, Marketing and the Social Web.

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Filed under equipment and technology

YouTube Goes Pro

From The New York Times,

“YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks, a Web video production company, in its biggest effort yet to move beyond short, quirky home videos to professionally produced content.”

The future gets closer every day….

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Filed under media business

YouTube Redesign About More Than Asthetics

Wired.com is awesome in untold many ways.   They are on the digital revolution beat better than the competition, particularly when it comes to YouTube’s business strategy and the inevitable melding of internet and legacy media.

Check out this post by Eliot Van Buskirk from last week that dissects the recent YouTube redesign and what it really says about where things are headed.   In short:  make the experience more like watching television (for viewer and sponsor alike).

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Filed under media business