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Media Responses to Humanitarian Crisis

The timing is prescient — and  little eerie.

On February 28, the Production Directorate lent a hand to do the video for this fantastic event, “Why Not?  Humanitarian Crisis and Media,” sponsored by CauseShift and Oxfam International.   It was held at Young & Rubicam’s Nye Leadership Center in New York City and featured a roster of distinguished panelists, including UNICEF’s Chief of Internet, TV, Radio, & Image Section, Stephen Cassidy and Columbia Journalism School Dean Sreee Sreenivasan.   The conversation was moderated by author Brian Reich, SVP & Global Editor at Edelman Digital.

As it happens, the issues discussed could not possibly be more relevant and important to events unfolding in Japan right now — both for media professionals and anyone interested in learning more about the most helpful way to gather information and respond to these kinds of crises.   And, being a social media event, the dialogue is ongoing and evolving in real time.

Check it out, share with anyone who may be interested, and feel free to join the conversation.

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American Internet Use Catches Up With Television

Well, yeah, of course.  From a recent NYT article, the data is unsurprisingly showing a consumer preference for online media consumption over television services.   Media delivery technologies that require consumers to accommodate the technology will inevitably fall out of favor.

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The Reader’s Digest Empire: “a towering brand, a balance sheet on fire, a decimated work force that will either pivot into the digital age or expire.”

Not long ago, Reader’s Digest Association (a vast enterprise encompassing much more than the magazine) was a media juggernaut with unrivaled prosperity.   Now it is not.   The New York Times has a very good feature article about a media company in crisis mode trying to adapt to the Brave New Media World.

(Incidentally to our purposes, this is also a good case study of leveraged buyouts where the company being purchased essentially takes on massive debt to finance its own takeover).

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–Production Directorate Site Maintenance–

Apologies to anyone who ran into hiccups on our homepage Sunday.   We were trying out a new method for our HTML code, and the server didn’t like it.   Everything should have back to normal late last night, but let us know if you encounter any problems.

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