looks at online video

From a recent article, ‘Corporate Video Conquers the Internet’:

“Quality video online used to be the preserve of media organisations, but technology research company Gartner says that take-up by non-media companies is expanding rapidly…”

Being big fans of both Gartner and the BBC, and we recommend reading the piece to get a good sense of trends, players and the road ahead for online video — with a distinct international POV.   Quoting an Ooyala executive, Bismarck Lepe, the article says:

“I think that building a business with online video in a more targeted fashion, it’s going to become more difficult as audiences become more fragmented. And that’s where we think we can add tremendous value.”

We agree.


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