NBC Universal is broadcasting the 2010 Winter Olympics, and they are doing it the usual way, which includes delays for some markets. The thing is, things have changed. The business model for broadcast television is not responsive to the way viewers actually consume broadcast media. Here’s a good writeup by Ron Judd at the Seattle Times. An excerpt:
They honestly believe their own market research, which suggests people in every market in the United States would rather watch Olympic events three to 12 hours after the fact than when they actually occur.