Pay wall for Hulu?

You have a television network, and you want to get your content to an audience profitably.   If you had to start a system basically from scratch, how would it look?

The LA Times has a good piece about how to monetize Hulu here.

Hulu, a partnership of NBC Universal, News Corp., Walt Disney Co. and Providence Equity Partners, has emerged as an Internet darling — and a thorn in the side of some investors, who see the site not as a defense against piracy or video phenomenon YouTube but as a threat to the economics of the television business.

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