The Reader’s Digest Empire: “a towering brand, a balance sheet on fire, a decimated work force that will either pivot into the digital age or expire.”

Not long ago, Reader’s Digest Association (a vast enterprise encompassing much more than the magazine) was a media juggernaut with unrivaled prosperity.   Now it is not.   The New York Times has a very good feature article about a media company in crisis mode trying to adapt to the Brave New Media World.

(Incidentally to our purposes, this is also a good case study of leveraged buyouts where the company being purchased essentially takes on massive debt to finance its own takeover).


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