Production Directorate: The Blog

Media Responses to Humanitarian Crisis

Jonathan Smith '96 — Sat, 12 Mar 2011 23:15:08 +0000

The timing is prescient — and little eerie.

On February 28, the Production Directorate lent a hand to do the video for this fantastic event, “Why Not? Humanitarian Crisis and Media,” sponsored by CauseShift and Oxfam International. It was held at Young & Rubicam’s Nye Leadership Center in New York City and featured a roster of distinguished panelists, including UNICEF’s Chief of Internet, TV, Radio, & Image Section, Stephen Cassidy and Columbia Journalism School Dean Sreee Sreenivasan. The conversation was moderated by author Brian Reich, SVP & Global Editor at Edelman Digital.

As it happens, the issues discussed could not possibly be more relevant and important to events unfolding in Japan right now — both for media professionals and anyone interested in learning more about the most helpful way to gather information and respond to these kinds of crises. And, being a social media event, the dialogue is ongoing and evolving in real time.

Check it out, share with anyone who may be interested, and feel free to join the conversation.

Tagged: CauseShift, Humanitarian Response, Japan, Media and Humanitarian Crisis, OXFAM

DIY Video Production

Jonathan Smith '96 — Fri, 11 Mar 2011 19:39:30 +0000

Production Directorate Managing Director Jonathan Smith was recently interviewed by music & social media guru Dan Maierle about getting good video results on a budget. The column is aimed for aspiring music artists, but it has some useful observations for anyone looking to get sharp results.

Check out An Artists’ Guide to Video Production: 5 Questions for a Pro at Music, Marketing and the Social Web.

Tagged: Dan Maierle, DIY Video, Jonathan Smith, Social Meidia, YouTube

A vast wasteland revisited

Jonathan Smith '96 — Fri, 11 Mar 2011 19:32:29 +0000

Newton Minow was JFK’s Chairman of the FCC. In a 1961 speech to the National Association of Broadcasters, he famously declared television’s programing was too often, “a procession of game shows, violence, sadism, murder, Western bad men, Western good men, private eyes, gangsters, more violence, and cartoons.” Television was a, “vast wasteland.”

We tend to agree that this is generally still the case and see the New Media Revolution as an opportunity to leave the wasteland behind and move to more worthwhile pursuits. What does Minow think? Check out this fascinating column at TheAtlantic.com to find out.

Tagged: FCC, Newton Minow, The Atlantic, TV

YouTube Goes Pro

Jonathan Smith '96 — Tue, 08 Mar 2011 18:28:06 +0000

From The New York Times,

“YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks, a Web video production company, in its biggest effort yet to move beyond short, quirky home videos to professionally produced content.”

The future gets closer every day….

Tagged: Next New Networks, The New York TImes, YouTube

The line between TV and Web gets blurrier in HD.

Jonathan Smith '96 — Mon, 24 Jan 2011 21:33:14 +0000

Wired has a good review of some of the latest gadgets on the market that stream media without discriminating between online and broadcast. Google TV may have had some launch hiccups, but its arrival (and that of peer competitors) seems to be nudging the technology along. In the Wired review, Logitech’s Revue set-top box with Google TV comes out on top… but at $300, it will take another generation or two of technology before reliable, widespread adoption takes place. Of course, in tech, a generation gets shorter and shorter every day.

Tagged: Google TV, HDTV, set top boxes, Wired

Big, big camera technology news

Jonathan Smith '96 — Sat, 08 Jan 2011 15:02:38 +0000

Small, relatively inexpensive, lightweight ‘prosumer’ cameras like the Sony PD150 and Panasonic DVX series brought a sea change to the world of film and television production. They made it possible for one person to shoot and maneuver without attracting much attention in situations normally requiring a crew and a lot of equipment.

The RED One camera was a game changer for the film industry for somewhat different reasons — it makes an astonishing amount of firepower and a gorgeous image available for less than what it would otherwise cost (still very expensive by most standards). Production types like us have been salivating over the idea of these two trends overlapping to create a lightweight, inexpensive prosumer RED camera. It seems that day has finally arrived with the advent of the RED Scarlet. TechCrunch has a review here.

Tagged: Red, Red One, Red Scarlet, TechCrunch

American Internet Use Catches Up With Television

Jonathan Smith '96 — Fri, 17 Dec 2010 15:52:59 +0000

Well, yeah, of course. From a recent NYT article, the data is unsurprisingly showing a consumer preference for online media consumption over television services. Media delivery technologies that require consumers to accommodate the technology will inevitably fall out of favor.

BBC.com looks at online video

Jonathan Smith '96 — Mon, 06 Dec 2010 14:43:09 +0000

From a recent BBC.co.uk article, ‘Corporate Video Conquers the Internet’:

“Quality video online used to be the preserve of media organisations, but technology research company Gartner says that take-up by non-media companies is expanding rapidly…”

Being big fans of both Gartner and the BBC, and we recommend reading the piece to get a good sense of trends, players and the road ahead for online video — with a distinct international POV. Quoting an Ooyala executive, Bismarck Lepe, the article says:

“I think that building a business with online video in a more targeted fashion, it’s going to become more difficult as audiences become more fragmented. And that’s where we think we can add tremendous value.”

We agree.

Tagged: BBC, Gartner, online video, Ooyala, trends

The revolution around the corner…

Jonathan Smith '96 — Tue, 16 Nov 2010 18:12:23 +0000

…is about a lot more than just “apps” and “smartphones.” When buzzwords get to critical mass, it’s natural for people to start to tune them out. In this case, the technology behind the terminology — more precisely, the implications of the technology — really are nothing short of astonishing. It’s more than just “the internet on a phone,” and there’s a good reason media people like us are paying such close attention. Printing presses, telegraphs, radios and televisions were all disruptive technologies in their day.

For a sense of what’s on the horizon (and for a sense of why this relevant to a lot more than the media business), check out this Wired writeup about Google’s thinking about Android. An excerpt:

“I don’t think people figured out how much more powerful the mobile devices would become than desktops,” [Google CEO Eric Schmidt] said, referring not to their processors, but for their ability to keep a user connected to the net everywhere and use location to customize the net.

Tagged: Android, Eric Schmidt, Google, Wired

Smartphones are the gamechanger — Android will make it universal

Jonathan Smith '96 — Wed, 10 Nov 2010 15:23:33 +0000

Apple established and still controls the most important marketplace for smartphones and app technology. They built the road and proved the concept, but Apple’s interest is not in operating a massive twelve-lane interstate highway system to take everyone anywhere they want to go… but that’s what the market wants and what it can sustain.

Android may be the second fiddle technology for now, but it won’t be for long. Check out this snapshot of smartphone trends in Wired’s Gadget Lab to get a sense of where things are headed, “One in Five Mobiles Sold Are Smartphones (One in Four run Android)“