…is about a lot more than just “apps” and “smartphones.” When buzzwords get to critical mass, it’s natural for people to start to tune them out. In this case, the technology behind the terminology — more precisely, the implications of the technology — really are nothing short of astonishing. It’s more than just “the internet on a phone,” and there’s a good reason media people like us are paying such close attention. Printing presses, telegraphs, radios and televisions were all disruptive technologies in their day.
For a sense of what’s on the horizon (and for a sense of why this relevant to a lot more than the media business), check out this Wired writeup about Google’s thinking about Android. An excerpt:

